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Prospecting and Lead Generation


Prospecting and lead generation is the method of making links that may lead to a sale or other promising result. The leads may come from various sources: the Internet, personal referrals, telephone calls, advertisements, events, or a purchase of lists of potential clients. 

With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By looking at the way people interact, and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.


Workshop Objectives:

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Module One: Getting Started

Module Two: Prospecting

Module Three: Traditional Marketing Methods

Module Four: New Marketing Methods

Module Five: Generating New Leads

Module Six: Avoid Common Lead Generation Mistakes

Module Seven: Educate Prospects

Module Eight: The Pipeline

Module Nine: Follow up Communication

Module Ten: Track Activity

Module Eleven: Create Customers

Module Twelve: Wrapping Up

₦ 29,000