Prospecting and Lead Generation
Prospecting and lead generation is the method of making links that may lead to a sale or other promising result. The leads may come from various sources: the Internet, personal referrals, telephone calls, advertisements, events, or a purchase of lists of potential clients.
With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By looking at the way people interact, and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.
Workshop Objectives:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Module One: Getting Started
Module Two: Prospecting
Module Three: Traditional Marketing Methods
Module Four: New Marketing Methods
Module Five: Generating New Leads
Module Six: Avoid Common Lead Generation Mistakes
Module Seven: Educate Prospects
Module Eight: The Pipeline
Module Nine: Follow up Communication
Module Ten: Track Activity
Module Eleven: Create Customers
Module Twelve: Wrapping Up