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Trade Show Staff Training


Attending a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador of your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention centre doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made with a trade show lead as to one obtained through any other means. Get your staff trained and get to that trade show!


Workshop Objectives: 

  • Recognize effective ways of preparing for a trade show
  • Know essential points to setting up a booth
  • Know the Dos and Don’ts behaviours during the show
  • Acknowledge visitors and welcome them to the booth
  • Engage potential customers and work towards a sale
  • Wrap up the trade show and customer leads

Module One: Getting Started

Module Two: Pre-Show Preparation

Module Three: Booth Characteristics and Set-Up (I) 

Module Four: Booth Characteristics and Set-up (II) 

Module Five: During the Show (I) 

Module Six: During the Show (II) 

Module Seven: Qualifying Visitors

Module Eight: Engaging the Right People

Module Nine: The Rules of Engagement (I) 

Module Ten: Rules of Engagement (II) 

Module Eleven: After the Show

Module Twelve: Wrapping Up

₦ 25,000